Four Way Test

Below is the "Four Way Test" of the things we think, say, and do. The Four Way Test is simply this...

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOOD WILL and BETTER FRIENDSHIP?
  4. Will it be BENEFICIAL to all concerned?

By knowing the "Four Way Test" of Rotary, and applying it every time you communicate on social media, you can avoid many problems people are experiencing.

APP-solutely!: Workflow App

Compatibility is important when it comes to apps like this, and Workflow already works with a few key ones like Venmo and Dropbox.

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Can YouTube Help a Student’s Reputation?

Since YouTube is owned by Google, links to Youtube videos and YouTube channels are given priority in Google search. Learn how positive videos can turn a student’s Google results into a three dimensional version of their college resume.

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Is Social Media Ruining Politics?

The social media is changing the way politicians communicate with voters, altering the tone and content of political speech. But it’s doing more than that. It’s changing what the country wants and expects from its would-be leaders. It is turning out to be more encompassing and controlling, more totalizing, than earlier media ever was.

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Media Monday: 5 Crazy Ways Social Media is Changing Your Brain

Ever wonder how social media affects your body and brain? You might be surprised! Check out this video by AsapSCIENCE that breaks it down here:

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How to Make Social Media Less Scary

Every company needs its own social media policy, to be shared with – and acknowledged by – all employees, not only those with access to the company Twitter account.  Tackle one of the most difficult subjects for marketing professionals to get their heads around in a few simple steps.

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The Dangers of Social Media…Scarier than any Halloween Costume

Are we keeping the conversation going with our teens when the playground is replaced by a new virtual used social contact? Veteran YouTuber Coby Persin, demonstrates how some children are easily lured into potential danger on the internet.

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Keep Your Business & Customers Safe on Social Media

Social media is a key component to any digital marketing strategy these days and a security plan is necessary when using social media for your business. It is possible for cybercriminals or someone else who wishes ill toward your company to take over one of your social media accounts and post something that isn’t in […]

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10 Don’ts on Social Media for Students

Because of Facebook, Instagram and Twitter, we’re reconnecting with old friends and making new ones every single day.  It really can be a positive experience, as long as we follow a few dos and don’ts.

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20 NBA Twitter Accounts You GOTTA Follow!

Looking for new sports accounts to follow on Twitter?  Well we’ve got 20 NBA accounts that you just have to follow!

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40 Things You Should Do to Increase Social Media Engagement

Today’s business owners tend to see the value of social media, but don’t always really know how to fully leverage it to drive the most engagement – and therefore leads – for their business. Just think of this as your ULTIMATE to-to list to optimize your social media strategy.

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